hemant//sharma

SEO · AI Search · GEO

Hemant
Sharma

SEO and AI marketing speaker and founder of Dorqa and AdSchoolMaster, with nearly a decade in search and earlier roles at Google and Genpact.

Entity — Person
Role
SEO & AI marketing specialist
Founder of
Dorqa, AdSchoolMaster
Based in
Gurugram, India
Known for
SEO, AI search visibility, GEO
Previously
Google, Genpact
Hemant Sharma

I have spent nearly a decade doing SEO, not talking about it. Now I build the products and the community I wished existed when I started.

The work

Founder · Operator
DorqaFounder
Full-suite SEO and AI visibility platform. Built for a search era where ranking on Google and getting cited by AI both decide who wins.
dorqa.io ↗
AdSchoolMasterFounder
SEO-focused digital marketing training and a 7,000+ member community. Result-driven, hands-on, no fluff. Running since 2016.
adschoolmaster.com ↗
BirdMatrixFounder
SEO and conversion-focused website design and development. Growth built into the site, not bolted on after.
birdmatrix.com ↗
AirifierFounder
Sustainable planters. A product brand, run with the same SEO and growth discipline as everything else.
airifier.com ↗
The Reboot MBACourse
A practical program for solopreneurs building online micro-businesses. Systems, tools and strategy, taught by doing.
betheseo.com ↗

What I think about

Search · AI · Growth

Raw fan-out exports create false demand signals

Why exporting every AI fan-out query and treating it as demand manufactures false precision in dashboards.

Mention over citation: reading AI visibility honestly

Citation data is sparse and fragile. Mention is the reliable signal for how AI models actually see your brand.

What the search data reveals about digital marketers in India ↗

A look at real query behaviour behind the marketing profession itself.

Zero-click search, and how to optimise around it ↗

The share of searches that end without a click keeps rising. Here is how to still win from them.

Speaking

Invite me
Hemant Sharma speaking with a mic at a panel eventHemant Sharma addressing a full room of students about digital marketing careersHemant Sharma speaking with students about digital marketing and AIHemant Sharma on a panel discussing SEO, AI and marketing

I speak on where search is heading and how to actually operate in it. Practitioner talks, not slideware.

  • SEO in the AI era: what still works and what quietly stopped
  • Generative Engine Optimization (GEO) and AI search visibility
  • Building an SEO-led product and a community around it
  • Honesty as a competitive moat in marketing

Selected press

On the record
TechBullion2023
Personalization is becoming a much more common part of modern SEO
read ↗

The path here

Finance → Google → Founder
2010–2011
Genpact
Process associate in healthcare finance operations for a US insurer. The commerce-and-numbers start.
2012–2016
Google India
Training and development specialist on ad policy and ad-review quality. Where online marketing found me.
2016–2017
iLampion
Co-founded my first startup. Ran it for a year, then shut it down. Learned more from it failing than from most things that worked.
2016
Founded AdSchoolMaster
Started as an SEO blog while everything else was uncertain. It became the company and the community.
Now
Founder, Dorqa & BirdMatrix
Building the tools the last decade of work kept asking for.

Beyond the work

Off the clock

Off the clock I chase offbeat travel. I once spent two nights stranded in Sumdo, Spiti Valley after a landslide. No network, no electricity, a few strangers and a lot of Himalayan silence. I am also a Seth Godin believer: people do not buy goods and services, they buy stories. Specificity wins.

Get in touch

Gurugram · IST

Speaking, Dorqa, or a sharp SEO question. The direct line works.

Email me LinkedIn ↗ See Dorqa ↗